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Welcome to Wool.com

An innovation hub for the woolgrowers of Australia

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15.07.2022 Source: AWEX
AWEX EMI 1388 -19
Micron 17 2751 +48
Micron 18 2165 -27
Micron 19 1688 -39
Micron 20 1447 -40
Micron 21 1403n -15
Micron 22 1343n -40
Micron 26 705n -
Micron 28 410 -2
Micron 30 320n -10
MCar 904 +3
Trade Marketing
AWI’s trade marketing builds the reputation for, and education of, Australian wool among the global apparel and textile industry through fibre advocacy, fostering and promoting innovation, increasing brand equity for the Woolmark brand and education for designers, retailers and consumers.
In this section
Trade shows
The Woolmark Company exhibits at the most influential international trade shows, affirming the brand's role as a leading authority in the fashion and textile industry.
Trade advertising
To ensure The Woolmark Company remains in a position of global authority and is continually presented as a thought leader to the wider industry, it is essential to invest in media engagement and amplification.
Wool Resource Centre
AWI’s first Wool Resource Centre opened in 2016 and is located in Hong Kong. It is a global hub for the fibre, textile and apparel industries to discover the wonders and versatility of Australian wool.
Development Centres
AWI has established three education and development centres in China, to support leading manufacturers innovate with wool and promote their product.